Key Takeaways Key Takeaways A veterinarian’s label audit evaluates seven specific data points: named active ingredients, exact doses, strain identification, CFU-at-expiration, clinical citations, carrier/excipient disclosure, and third-party quality marks. CFU listed “at time of manufacture” can drop 50–90% by expiration in soft chews — the clinically relevant number is what reaches the dog, not what…
Key Takeaways CFU at expiration matters more than CFU at manufacture. Live organisms degrade; a label that lists 30 billion CFU “at time of manufacture” tells you nothing about what is in the sachet at month 24. Proprietary blends conceal doses. Any label that groups ingredients under a “proprietary blend” heading without per-ingredient milligram amounts…
By Dr. Sarah Mitchell, DVM · Reviewed by the theveterinariansbag.com Editorial Team · Updated July 2026 By Dr. Sarah Mitchell, DVM — Reviewed by The Veterinarian’s Bag Editorial Board A veterinarian reassures a dog during a clinic visit. The canine supplement market is projected to exceed four billion dollars within a few years, and it’s…